home | day 2 | Dental Laboratory Marketing of C&B&I to the Dentist, Mr. Renny Challoner, Dr. Ruud Sips

WORLD CONFERENCE 2003 IN RETROSPECT

Dental Laboratory Marketing of C&B&I to the Dentist

Abstract
The Nobel Biocare C&B&I software and hardware are available to all dental laboratories. These products provide the laboratory with the capability of performing a key role in assisting the dentists in the integration of crowns and bridges and implants into a busy dental practice.

The course demonstrated how manufacturing, craftsmanship, technical processing, productivity, reliability, profitability, and business/image can positively impact the dental office. It was shown how the C&B&I initiative will make this happen.

Reynolds R. Challoner, Luxemburg, Wisconsin

Mr. Challoner has held research, marketing, strategic planning, general management and CEO positions in a variety of industries. He entered the dental profession in 1990 through the purchase of Lord's Dental Studio, Inc. in Green Bay, Wisconsin. Mr. Challoner has served in various capacities with the American Dental Trade Association, TEREC Research Consortium, Wisconsin Dental Association, Marquette University School of Dentistry, and the National Association of Dental Laboratories Journal of Dental Technology.

As president of N.E.W. Paradigm Advisors, LLC Mr. Challoner consults, writes and lectures to professionals, laboratories and the dental supply industry on new technology evaluation and laboratory management.

Ruud Sips, CDT, Oosterhout, The Netherlands

After a technical education at the M.T.S. Electronics of Breda, Mr. Sips studied as a dental laboratory technician at the I.V.T. of Utrecht. During this time he opened his own dental laboratory, Tandtechnisch Laboratorium Sips BV, in 1977 in Oosterhout. Today, that laboratory employs 20 dental technicians, and services other dental laboratories in Belgium and The Netherlands, in addition to its referring dentists. Tandtechnisch Laboratorium Sips BV, in an effort to enhance service, has obtained a NEN-EN-ISO-9001 certificate, resulting in the development of a software system, Q-Bridge, a workflow tool that includes administration, planning, billing and management information.

Mr. Sips has focused many of his efforts in the area of Gnathology and Cad/Cam procedures and has presented on these subjects at numerous dental conferences around the world

>> Interview with Ruud Sips (pdf-file)